Shortkut Brand Guide
We are different, so we look different and we darn sound different.
We are different because our customers are different. If content creators stuck with the status quo and fit in with everyone else, they wouldn't be doing what they're doing. Shortkut resonates with creators because we're not quite like everyone else, and we certainly do not blend in with most of the other Saas tools out there.
Our mission is to empower creators to focus on what they're good at - creating really great content. We provide incredibly simple yet powerful tools to supercharge creators by saving them time, energy and money.
Visual Identity
Our Logo
Our Fonts
Inter
Primary font used across website and product.
Our Typography
Heading 1 Bold
Heading 1 Normal
Heading 2 Bold
Heading 2 Normal
Heading 3 Bold
Heading 3 Normal
Body. Boring text like paragraphs which nobody ever reads will be in this size of font. Probably no one will even read this.
Our Colours
#71FFA1
Green
#43CC71
Dark Green
#FE8EFF
Pink
#C863C9
Dark Pink
#A1A1A1
Gray
#F4F4F4
Light Gray
#112B1B
Dark
#F7FCF9
Bground
Our Imagery
Our Product Style
Outlines
2px weight & black
Rounding
10px rounded corners
Light Buttons
Unobtrusive & less important buttons.
Button Text
Upgrade
Style
Inputs
Simple
| Inter Light Font
Icons
Simple, black & slightly rounded.
This Is A Pop Up
Important menu stuff will go in here. Like input elements and controls. I suppose you could say that pop ups aren't always annoying. Let's see what it looks like shall we?
Note that this pop up has a light non-blurred shadow.
#CFCFCF at 100% opacity. X=4, Y=4, No blur.
Brand Voice Guide
Hero Section Examples
Example 1
You create.
We make it viral.
Let our AI find the gold in your content and transform it into scroll-stopping TikToks, Reels, and Shorts while you sip that overpriced latte.
Example 2
Shrink Your Content,
Grow Your Reach
Shortkut’s AI chops up your existing content into scroll-stopping clips for TikTok, Reels, and Shorts. Zero effort, maximum impact.
Email Subject Lines
Welcome Emails
You had me at 'Sign Up'
You're in. Quick, act natural.
New user, who dis? Oh right, we invited you
Congrats on joining the cool kids' table
Feature Announcement/Product Update
We made a thing. It's pretty dope.
We fixed stuff. You're welcome.
Our developers haven't slept. Send coffee.
Guess who just got a glow-up? (Spoiler: It's us)
We fixed that thing you didn't know was broken
We sprinkled some extra awesome sauce on Shortkut
We pulled an all-nighter. The result? Pure magic.
We fixed a bug. It was terrifying. You're safe now.
Breaking: Shortkut just got shorter... and sassier
This new feature is fire. Don't call 911.
Upgrade Promotion
Upgrade now. Your future self says thanks.
Still using free? That's cute.
Upgrade now, flex on your friends later
Upgrade or we'll tell your mom you're slacking
Pro features so lit, they're illegal in 3 states
Free users eat lunch alone. Just saying.
Re-engagement (for inactive users)
We miss you (in a totally non-creepy way)
Come back! We promise we've changed
Your content called. It's feeling neglected.
You ghosted us. Time for an awkward reunion?
Testimonial/Case Study
Humble brag alert: Our users are crushing it
We're not saying we're awesome, but our users are
Real talk: Our users are showing off (and we're here for it)
Free Trial Expiration
Don't ghost us now. We thought we had something!
Time's up! No more freeloading (jk, we still love you)
Your trial's expiring. Cue the world's tiniest violin 🎻
Break up with basic. Commit to pro.
Cinderella had till midnight. Your trial ends in 24hrs.
Your trial's about to turn into a pumpkin. Upgrade?
Your free trial wrote a breakup song. It's a banger.